Football bikini: the players (3)

Alberto Benitez
3 min readJul 17, 2019

What does “moral authority” mean?

The issue seems extrange to sport.

But this research on the football bikini It is teaching me that sport has a relationship with morals that must be explained.


Words exist because we use. Ultimately words they have the meaning that we give them to them, not the one in the dictionary. But there are many technical words (for example, Faul, injury) that if we give another meaning, we began to confuse us, to lose us. The important thing is to take into account the real meaning and the dictionary to make us understand.

Morals and Ethics are not the same.

Morals are our customs. We learn them by following an example, because adults and teacher scold us, because they encourage and consent us when we do not behave in a certain way. Everyone have moral. There all are similar but also have many very large differences. There are people who say that to be good you must have a religion, others say that it is not necessary. Machismo is a moral, feminism is another moral. Moreover, as we learn moral from very different sources (family, friends, school, media, government, churches) we do not have a clear one. We do not realize that until we have a problem or until someone does ask us a question.

All morals are normal, until we investigate them.

Ethics is what we create when we examine morals. Ethics is what we create when we investigate our morals and we think if it is correct or not, if it has or does not make sense. This is how things like feminism are born: by an examination of normal morality. For questioning normal morals.

Morals do not like ethics.

No one has “moral authority”. There is no such thing as “moral authority”. There could be “ethical authority”: someone investigates a moral and concludes that such and such are good of it, but that such and such another is wrong.

Having moral is normal and daily. Doing ethics is, rare.

Authority demands obedience. If someone says we must obey him, because he has authority, we are the ones who must be very, very demanding when examining what he wants to order us.

If someone wants to rule, they must show that what they comand is better, what they rule is convenient for us. And he should start investigating and showing us if what he wants to order is really good or for truth, bad.

This is how you start to do ethics. But this is not the only way to star to make ethics. Not only those who want to rules do ethics.

You do ethic when you want to be better.

You do ethics when you wants to be better and start wondering how to be better and what it means to be better.

The athletes they do ethics They want to be better. They start doing sports because they believe they are better at doing it. If they would not think that, they do something else.

The bikini football players present an outline of their ethics:

What do the players think we should all improve? What do they want to improve themselves?

The question really is what do they do for sports. How they seek to improve through sports.

No player put “how to stay young” as an option. Just 4 players chose the option “I would like people to know more about how to control their weight”. Only 6 players believe that people should know more about “ how to eat healthy”.

The 3 improvement options that really matter to the players are:

14% should know how to “improve mood”

30% should now “how to overcome insecurities”

… and

… 46%, almost the half, believe that we should know more about “how to achieve your goals”.

These are the ethical goals of bikini football players.

Comments? Questions? I have closed the survey, which is the first part of the investigation. The second is to have data on leagues and teams. I hope you can help me.

Each week I will continue posting survey findings and progressing to complete the research. Thank you.